About Us

Our Objective

To serve our advertisers and readers by delivering unrivalled print and online coverage of products, services and events in your location and nearby.

Developing and nurturing long-standing relationships with our customers is of paramount importance. We are ever-mindful of the need to deliver a cost-effective, professional and courteous service – the longevity of our relationships with customers depends on them achieving a ‘return on investment’ and enjoying the process.

We will constantly strive to improve every aspect of interaction with our products and people for readers and advertisers.

We will expand our entire business activity to deliver the benefits of our products and services to a growing audience.

Commencement & Progress

The Local Answer Limited was established and commenced trading in September 2009 by Dave Kingscott specifically to publish editions of The Local Answer (TLA) free magazines. Prior to that date six monthly issues of TLA had already been published by Rondale Limited – a subsidiary of Buckstop Print Services Limited which was founded by Dave in 1999.

Those first six months witnessed the rapid growth in the magazine’s coverage of Cheltenham – a direct result of Advertisers’ desire to support the increased exposure of a promotional medium that delivered a return on their investment from the outset.

March 2009 – First 5,000 copies of a ‘Charlton Kings & Leckhampton’ edition were published and distributed in these two districts of Cheltenham.

April 2009 – Having realised more magazines were required to saturate the ‘South East’ area of the town, 8,000 copies were delivered.

to homes and businesses (predominantly) south of the A40 (London Road) and east of the A46 (Shurdington Road) and ‘blanket’ coverage was achieved.

July 2009 – Customer demand dictated a new ‘North East’ edition was published and delivered simulataneously with the renamed ‘South East’ copies, doubling the volume of homes and businesses receiving TLA to 16,000, and serving the vast majority of premises east of the A46 (Shurdington/Evesham Roads).

September 2009 – ‘North West’ and ‘South West’ editions were introduced, again doubling the number of copies printed and delivered ‘door to door’ each month – this time to 32,000. An extra 250 copies of each edition were also printed and delivered in small volumes to various outlets – pubs, restaurants, salons, hairdressers, health practices and small businesses – in each ‘quarter’ of Cheltenham outside of the town centre.

July 2010 – The coverage of Cheltenham was completed with a free ‘pick up’ edition serving town centre residents, businesses and visitors, a few nearby villages and providing additional copies for collection in areas of the town not covered by the ‘door to door’ service. There are in excess of 100 outlets including the main Beechwood, Brewery and Regent Arcade shopping centres, plus large numbers of copies in garden and leisure centres.

The Local Answer Team

We currently employ around 100 people – the vast majority being part-time distributors of the printed magazines. A group of professionals, headed by managing director Dave Kingscott, perform the sales, design, web, accountancy and logistical management to ensure all printed and online services are of the highest possible standard. Current members of this core team can be seen on our ‘Contact’ page. Our planned expansion will see other skilled staff regularly joining the company.