History

The Local Answer has gone from strength to strength since the first issue was produced and distributed in March 2009. Initially launched in the ‘Charlton Kings & Leckhampton’ areas of Cheltenham – with 5,000 copies distributed – we have increased our circulation to 183,000 copies every month, delivering over 175,000 of these direct to Gloucestershire homes.

The publication was launched to satisfy the requirements of advertisers needing to convey their messages to residents in the area, and readers searching for local services. Therefore, we focused on key aspects that we believed would make the publication work – the best distribution, the best quality of content and presentation for a magazine of its type and, of course, extremely competitive rates.

Our loyal advertisers were only going to get a return on their investment if our non-paying clients – our readers – ‘used’ the magazine. Fortunately, we seem to have got more things right than we’ve got wrong for both readers and advertisers alike. Growing to our current situation – delivering to 36 times as many households as when we started – wouldn’t have been possible without people appreciating what the publication brings to them.

Behind this extreme level of success has been a fantastic team. As a ‘family-run’ business, the support from family members has been a key factor throughout – from helping to deliver the first issue, to being involved in all other aspects of the business as the company developed.

With a committed and skilled office team, a growing army of over 350 loyal distributors, plus great print and facility suppliers, collectively we have delivered great success to so many of the county’s businesses and a wonderful ‘free’ monthly publication to residents.

But we’re not finished yet! We will continually strive to improve the publication and its reach, as well as developing and expanding the content on our website. Please take a look around the website and see the content for yourself – we will be introducing more features over the coming months so stay tuned!