Jeremy Lynch, eight, is an entrepreneur from Cheltenham with a passion for cheetahs. He combines his business instincts and zeal for his favourite animal through ‘Cards 4 Cheetahs,’ a greeting card initiative where 100% of his proceeds go to the Cheetah Conservation Fund. He has already raised more than £3,000 in the past two years and is determined to keep going.
 
Jeremy’s card-making began when he was six years old, when his initial plan was to raise enough money to buy his own island where he would be king. He planned to give away 17% of his profits, but his mum challenged him to give 20%. After mulling it over, he decided the next day that the business should give away 70% of its profits, but after further reflection he decided that the sums would prove too difficult, and decided on 100%.
 
His decision to turn his business into a charity for cheetahs coincided with reading a library book about the big cat. To his dismay, Jeremy learned that cheetahs could be extinct by 2020 – only around 7,000 currently remain in the wild – so he took action.
 
Two years later and he’s still going strong. And so are his customers, many of whom give generously beyond his asking price. Jeremy makes beautiful Spirograph greeting cards, as well as other seasonal and general-use cards, including Valentine’s Day, Christmas, birthday and springtime cards.

He has sold door-to-door, on Facebook, at St. Paul’s Church's Festive Bazaar and in various other outlets. All his cards pass his mum’s strict quality check and are on high quality card stock. Generously, the newest Costa café on Cheltenham High Street displays and sells his cards, and Jeremy was recently featured on BBC Radio Gloucestershire, and in a video they produced which can be found on his Facebook page – ‘Cards 4 Cheetahs’.
 
Each day concludes with Jeremy’s parents reading to him while he diligently makes his cards. He hopes that his work will inspire others to give matching donations, or for other children to start making cards for the cause. His 2018 goal is to raise £4,000 in this calendar year alone – the 2018 total already exceeds £1,000, with £500 being raised on Gold Cup Day. Jeremy also hopes to visit Namibia one day and help expand their wildlife preserves.